ADZOU - FOX SPORTS UNIVERSITY

DIGITAL STRATEGIST

During the 2019 Spring Semester, I worked as a Digital Strategist for AdZou, the Missouri School of Journalism's student ad agency. My team worked with FOX Sports University on their Premier Boxing Champions (PBC) project. Our goal was to create a campaign that would raise awareness that boxing was now available to watch on FOX. 

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As the team's Digital Strategist, I was responsible for creating and implementing the social media strategy and web/digital components of the plans. I was also responsible for examining web analytics to determine successful strategies. I also assisted in the research and advertising portions of the project. Take a look at what we came up with!