THE BASKETBALL LEAGUE
During the 2018-2019 school year, I worked as a Marketing Intern for The Basketball League (TBL). I worked closely with Evelyn Magley, owner and CEO of TBL, and Dr. Cynthia Frisby to bring awareness to the new league.
During the 2018 semester, our internship class was divided into teams in which we were assigned a role. I was the team's Account Executive and managed communications between the team and the client, oversaw research initiatives and coordinated group work. I took a special interest in the digital tactics, working very closely with our Social Media Manager to create a comprehensive plan for the league. Check out the kits we created below!
During the 2019 semester, I executed the majority of media outreach. I connected with multiple media outlets, including national and team-local outlets, to spread awareness of the league. I also opened up communications with multiple teams within TBL and created short-term social media plans for them.