
THE BASKETBALL LEAGUE
ACCOUNT EXECUTIVE
During the 2018-2019 school year, I worked as a Marketing Intern for The Basketball League (TBL). I worked closely with Evelyn Magley, owner and CEO of TBL, and Dr. Cynthia Frisby to bring awareness to the new league.
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During the 2018 semester, our internship class was divided into teams in which we were assigned a role. I was the team's Account Executive and managed communications between the team and the client, oversaw research initiatives and coordinated group work. I took a special interest in the digital tactics, working very closely with our Social Media Manager to create a comprehensive plan for the league. Check out the kits we created below!
During the 2019 semester, I executed the majority of media outreach. I connected with multiple media outlets, including national and team-local outlets, to spread awareness of the league. I also opened up communications with multiple teams within TBL and created short-term social media plans for them.